TempoPay

TempoPay offers an affordable payment system for healthcare expenses, allowing consumers to pay for their care through a payment plan that suits their life rhythm. Members can set the pace of their payment plan with payment due dates following their tempo. With an interest-free debit card, consumers can make weekly or monthly payments, accessing quality care when needed without worrying about growing healthcare costs.

We collaborated with TempoPay to craft a new narrative that centers on the flexibility of payment options that the brand creates for individuals. To visually represent the unique payment tempo of each individual, we created a special rippling effect within the brand system. Through our partnership, TempoPay redefines how consumers pay for healthcare expenses, ensuring access to quality care regardless of life's ebbs and flows.

The sine wave is often used to measure the beats and the intensity or relaxation of sound. Using the metaphor of music and sound, we wanted to showcase the control of paying for care at your own beat.

We extended the music and pacing metaphor during our engagement through a unique photography style, iconography, data graphics, simple typography structure, and high contrast color system. Our voice uses short, simple sentences that move at a clip, conveying TempoPay’s no-nonsense approach to confronting rising health costs.