Grambling State

The future of black leadership

Head drum major from Grambling State University tying on his band cap

Discovering their greatness

  • Competitor Analysis

  • Internal Workshop Facilitation

  • Social Media Marketing

  • Playbooks

  • Visual & Verbal Toolkits

Make it gold tagline

Grambling State's 'Make it Gold': Fights inequality, produces black leaders

With the most significant, broadest audiences in history having complex conversations regarding racial inequality, Grambling State University wanted to position itself as a modern leader to produce future black leaders who will elevate generations to come.

This campaign and tagline “Make it Gold” is designed to open people’s eyes to the life-long connection to the power, promise, and progression of a profound legacy and dynamic network. In short, Grambling State University positioned itself to own the domain of providing leadership when and where it mattered by significantly increasing fundraising dollars. To make this positioning a reality, we inspired corporate sponsors and alumni to invest in a vibrant, innovative, and equitable society rather than just an institution.

Three Grambling state university band members
Three posters series of the "Make it Gold" campaign
Rick Gallot looking at the camera with yellow out
20 year old black man laughing to the right

Gold, a symbol of value and success

We celebrated the diversity of leadership within the GSU community through the authentic, empowering, and vibrant photography of Idris Talib Solomon.

The new campaign system allows GSU to look like the leader it is. The metaphor for using gold indicated that when someone invests in GSU’s advancements, they assist in turning the next generation of future leaders into gold. The bold use of gold, empowering photography, and inspiring messages displayed GSU’s profound legacy across every brand touchpoint.

Three social stories series for the "Make it Gold" campaign
Three instagram stories series for the "Make it Gold" campaign
Group of social media post artwork for the "Make it Gold" campaign
Gold crew neck sweater with 24 karat gold title on the chest
Varsity jacket for Grambling University with "Make it Gold" on the sleeve
Tablet view of donation page for the "Make it Gold" campaign

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