Coral Health

Coral Health empowers diverse employees to feel safe and seen by working with business organizations to build a program that provides culturally-nuanced care. Its services motivate employees and support them to meet their unique needs. In addition, they keep business employees well at work and home with their personalized integrations and engagement tools.

Through our engagement, we created a system that directly showcases how Coral Health protects the health of a diverse workforce's unique needs. We also developed new tools such as a custom typeface, rich photography direction, and a visual system that mirrors the mission of Coral Health: to help diverse employees better engage with healthcare.

Introducing Coral Display: a bespoke display typeface that embodies the fluid curves and organic angles of coral shapes found in the sea. Designed to evoke the safe and welcoming environment that Coral Health provides, this typeface also inspires functional icons that can be used across the Coral assets.

With Coral Display, we celebrate individuality by creating a system that allows each letter to be stretched and morphed into various shapes without sacrificing its identity or readability. This brand system includes organic-shaped icons that provide clear and efficient communication of essential information for patients across various digital platforms, including marketing websites and apps.

We developed a marketing website with a modern development stack and headless CMS in just two months. This approach allows Coral's team to scale its website and create pages without agency support. Our designers also implemented a modular-based design system that powers marketing websites, emails, and social media assets.

With this new online presence, Coral can tell the story of its company and the benefits of the product to drive customer acquisition in an increasingly competitive market.