Coral Health

Fostering equality in healthcare

Two hands of hold each other

Culturally-nuanced healthcare

  • Creative Strategy

  • Brand Identities

  • Bespoke Typefaces

  • Interface Design & User Experience

  • Packaging Design

  • Social Media Marketing

Coral Health logo on a blue background

Coral Health: Empowering diverse workforces

Coral Health empowers diverse employees to feel safe and seen by working with business organizations to build a program that provides culturally-nuanced care. Its services motivate employees and support them to meet their unique needs. In addition, they keep business employees well at work and home with their personalized integrations and engagement tools.

Through our engagement, we created a system that directly showcases how Coral Health protects the health of a diverse workforce's unique needs. We also developed new tools such as a custom typeface, rich photography direction, and a visual system that mirrors the mission of Coral Health: to help diverse employees better engage with healthcare.

Coral health icon design construction and how it looks as a social avatar
Animation of how we designed Coral display
Gallery of a-z letter examples of Coral Display
Older man wearing a red shirt and Coral health pin insight of a Coral shape

The organic shapes of coral inspired a whole system

Introducing Coral Display: a bespoke display typeface that embodies the fluid curves and organic angles of coral shapes found in the sea. Designed to evoke the safe and welcoming environment that Coral Health provides, this typeface also inspires functional icons that can be used across the Coral assets.

With Coral Display, we celebrate individuality by creating a system that allows each letter to be stretched and morphed into various shapes without sacrificing its identity or readability. This brand system includes organic-shaped icons that provide clear and efficient communication of essential information for patients across various digital platforms, including marketing websites and apps.

Seven examples of showing how the coral shape inspired the design of icons
Three Coral Health banners that display launch messaging for it's campaign
Three Coral Health instagram stories

Presenting the Coral Health brand to the world

We developed a marketing website with a modern development stack and headless CMS in just two months. This approach allows Coral's team to scale its website and create pages without agency support. Our designers also implemented a modular-based design system that powers marketing websites, emails, and social media assets.

With this new online presence, Coral can tell the story of its company and the benefits of the product to drive customer acquisition in an increasingly competitive market.

Coral Health mobile app to start the application
Man wearing glasses looking at the camera. He is wearing a blue shirt.
Woman portrait with pink eye shadow laughing
A blue iMac with the Coral Health website on the screen. The Coral health website has a young woman with a yellow shirt smiling on the screen.
Portrait of young woman wearing a green sweater
Pink image of a syringe pulling medicine from a vial
12 PPT slide template for the Coral Health sales deck
Man wearing a blue Coral Health tote bag on his shoulder
Transparent tape with the custom Coral display typeface printed in orange

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